De Onderste BV sells pet supplies to animal shelters, veterinarians and individuals. De Onderste is the distributor of animal identification chips. All logistical and financial processes of De Onderste are handled in SAP Business One. Previously, the integration with the webshop and SAP Business One was very poor. Through the deployment of Magento XML from Serac the B2B and B2C webshops are fully managed and controlled from SAP Business One. This results in a better service at lower administrative expenses. The hosting of webshops and management of SAP Business One (Private Cloud) are performed by Serac. Search engine optimization (SEO) for the B2C shop is provided by e-commerce specialists from Serac.