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November 2013 - Largest selection of Jewish books now available online

Lehmanns of Newcastle is one of the largest distributors of Jewish and Hebrew books in the world. More than 250,000 books are available from stock. Serac recently implemented an online store for Lehmanns using the Magento connector. The store is run and supplied entirely from within SAP Business One.

In order to help visitors search in the Hebrew catalogue, a digital Hebrew keyboard was added. Customers are offered home delivery to anywhere in the world. However, they can also select the store of one of the many partners of Lehmanns, where they can subsequently collect their order. Due to the international character of the online store, prices can be shown in British Pounds, American Dollars, Israeli Shekels or Euros. The Magento online store is also optimised for smartphones.

Lehmanns will also begin using the store solution Retail XML in their physical stores.